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Home » Articles » Posting The Exact Same Thing Over And Over Again On Facebook

Are you just posting the exact same thing over and over again on your Facebook page and expecting results (ie reach, engagement, customers)? Well then your approach to posting on Facebook may need adjusting. Here are a few things to consider:

Engaging Content:

Make sure your posts are interesting, informative, or entertaining. Share content that your audience would find valuable or engaging. If you are not receiving any likes, comments, or shares then don't post that same thing ever again.

Diverse Content:

Instead of reposting the same content repeatedly, try to mix it up. Share a variety of content, including photos, videos, links, and text posts until you start receiving likes, comments, or shares!


While diversity is important, consistency is also key. Try to establish a posting schedule and stick to it. This helps in building a routine for your audience.


Actively engage with your audience. Respond to comments on your posts, ask questions, and encourage discussions. This can boost the visibility of your posts.


Consider the timing of your posts. Posting when your audience is most active can increase visibility. You can check Facebook Insights for data on when your audience is online.

Visual Appeal:

Ensure that your posts are visually appealing. High-quality images and clear, concise text can capture attention.

Call-to-Action (CTA):

Include a clear call-to-action in your posts. Whether it's asking for opinions, encouraging shares, or directing people to a link, a CTA can prompt engagement.

My #1 -- Avoid Spammy Behavior!

Repeatedly posting the same content is probably, with most certainty, flagged as spam by Facebook's algorithms! Avoid excessive repetition and focus on providing value. If your content does get flagged as spam by Facebook's algorithms it will take extra time for you to recover from it and get your page back on track with reach, engagement, etc.

Remember that building engagement on social media takes time and consistent effort. Experiment with different types of content and strategies to see what works best for your audience.

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