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Home » Articles » Good Or Bad - Posting The Same Thing On Your Personal Page and Your Business Page

While it's generally acceptable to share SOME content across both your business and personal Facebook pages, it's essential to consider the context and frequency of your posts.

Posting the exact same content simultaneously on both pages too frequently might lead to a couple of potential issues:


If your followers on both pages overlap, they may find it repetitive and get bored seeing the same content repeatedly. This could result in decreased engagement and interest as well as Unfriending or Unfollowing.

Audience Mismatch:

Your business page likely targets a specific audience interested in your products or services, while your personal page may have a more diverse group of friends and acquaintances. If the content isn't relevant or interesting to both audiences, it might lead to disengagement or even unfollowing / unfriending.

Algorithm Impact:

Social media algorithms prioritize diverse and engaging content. Posting the same content on multiple pages might affect how the algorithm promotes your posts, potentially leading to reduced visibility. My true opinion here is that the algorithm knows that you have either posted the exact same content individually on both of your pages and/or the algorithm knows that you have immediately shared your just posted content on your business page to your personal page. In either case it will lead to reduced "reach" or visibility.

To avoid discouraging or turning off your audience:

Tailor Content:

Customize your posts slightly for each audience. Consider emphasizing different aspects or providing additional context to make the content more relevant.

Vary Content Types:

Mix up the types of content you share. Don't just post the same type of content every time. Include a variety of posts such as photos, videos, updates, and announcements.

Schedule Strategically:

Space out similar posts waiting at least a few hours and even better waiting 24 hours. This may help with the algorithm but certainly helps avoid overwhelming your followers with the same information.

By being mindful of your audience and adjusting your approach, you can maintain engagement on both your business and personal pages without causing discouragement.

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